Opening a private practice can come with high-costs, especially in real estate. The up-and-coming model allows caregivers to rent medical co-working space that is flexible and affordable. It’s an ideal solution for solo or part-time practitioners because it cuts what would be an enormous real estate leasing investment.
A great example of this type of model is the WellnessWorks at Trinity Center in New York’s Flatiron District. The 25,000-square-foot co-working space in Brooklyn, N.Y., offers leasable small offices and meeting rooms as well as shared reception, billing, and appointment-booking services.
Designed by Opera Studio Architecture (New York) and constructed by Bar Construction Corp. (Long Island City N.Y.), the 15,000-square-foot suite includes 50 private offices ranging from 80 to 500 square feet. Thirty offices are available for full-time rental, while 10 are dedicated to daily use and another 10 booked by the hour. Shared common areas include a reception area, full kitchen, and two large rooms for group sessions or meetings, which are also available to the public for rent.
The modern office space features neutral tones of bright white and brown, including white oak hardwood floors and clear-coated Baltic birch accents. A repeating hexagon pattern, which echoes that found in honeycomb or organic molecules, is a prominent design detail located on laser-cut screens that front the reception desk, the glass walls of the kitchen and session room, and the interior corridor walls.
“We wanted a feel that was funky and modern, yet warm and welcoming,” Puri says.
Current tenants, who are known as members, include primary care and specialty physicians, therapists, acupuncturists, and massage therapists. Members, who pay a monthly fee, book the office space through a proprietary mobile platform and services provided include reception and check-in, payment processing, call handling, appointment booking, and insurance verification.
Patients check in at the reception desk, where their insurance is processed and any co-payments are collected, alleviating practitioners from having to handle this process themselves. A recessed niche in the reception area serves as a waiting space, while smaller seating areas with couches are located in the hallways.
All rooms have soundproofed solid walls and doors for privacy, while the medical rooms feature exam tables and handwashing sinks. Supplies, as well as furnishings for the nonmedical rooms, are the tenants’ responsibility.
More than 50 percent of available memberships have been sold, Puri says, adding that in the future, he plans to add patient onboarding, electronic health and medical record management, legal, and credentialing services.
“Our goal is an end-to-end solution for our members, so they can focus on their clients,” he says.
Jennifer Salopek. “WellnessWorks: Just What The Doctor Ordered.” HCD Magazine, 1 June 2018, www.healthcaredesignmagazine.com/projects/specialty-projects/wellnessworks-just-what-the-doctor-ordered/#slide-1.